Tuesday, May 1, 2012

The Oyster Loaf


Last week, after over a century of lying quiet and covered, new photographs of the April 18, 1906 quake of our fair San Francisco were brought to light by SFMTA, Haighteration and SFist:



Though unknown whose eyes and photographic instrument captured these moments, we were particularly inspired by the image of these three women:


In true SF entrepreneurial and start-up fashion, sisters Kate and Florence Voy constructed a pop-up food stand called “The Oyster Loaf” and shared the space with a neighbor who operated the other half of the kitchen, naming it “Chat Noir”.  Perhaps it was serendipitous coincidence that Wednesday, April 18, 2012, marked a day when another two women had their first pop-up stand, also involving loaves (minus the oyster, mind you), at Bread Srsly’s first market.


Our first market, our first legit cargo bike (thanks to the gentlemen mechanics at Pedal Revolution), and our first real lunch menu for over 400 hungry, happy lunch-seekers.





As the sun rose, coffee was dripped, muffins were baked and fresh gluten-free sourdough for sandwiches was toasted, assembled, sliced, and packed up.  Bags and boxes were stamped and our two noble steeds were loaded with:
  • 50 sandwiches (vegan, vegetarian and carnivorous options)
  • 64 apple rose mini muffins and
  • 48 muffins
  • 2 loaves of herb garlic sourdough, sliced and cubed for sampling
  • 20 pieces of lemon coconut shortbread
  • 10 pounds of organic mandarins
  • 50 to-go sandwich bento boxes
  • 2 tablecloths and matching/not-matching cloth napkins
  • menu corkboard
  • miscellaneous stamped paper bags and other not-so-interesting details
  • Nikon D-80 camera with 50mm lens
  • 2 huge smiles
We rolled out of the original Bread Srsly HQ in Cole Valley at 10am and arrived at the Williams Sonoma market at 151 Union Street 35 minutes later. With our stand set up in a hot minute, our first customer was Ms. Lisa, the market organizer.  She discovered the little bread-by-bike-bakery-that-could almost two months ago in our game-changing write-up in Daily Candy.

From 11:30 to 2, the steady flow of new faces, samplers, questions, and customers made lunchtime fly by.  We were elated to meet so many new people, sell out entirely, and leave the market with a significantly lighter bike ride home.

A huge thanks to our current customers who came for a visit (see D. Shapiro), Kristin of VeloVogue for the lovely post-market write-up of this bike-bread duo, Uri and the boys at Pedal Revolution for the use of their shop SOMA cargo bike, Lisa at Williams-Sonoma for the invitation to market, and the countless friends and friendly strangers for their kind words of encouragement and support.

Friday, April 27, 2012

CSB Subscriptions are Here!

Ladies and Gents,

It's our great pleasure to introduce Good Eggs Inc., a company dedicated to
promoting and supporting local food systems! Good Eggs just launched the Bread 
SRSLY Subscription page! Which means you can now have your favorite bread
and muffins delivered to you EVERY WEEK! Yep, you heard it here folks,
subscriptions are definitely the way to go! Get yours today!

In other news, Vanessa and I have been baking and biking harder than ever! We've
got a beautiful cargo bike on loan from Pedal Revolution, a non-profit bike shop on
21st and S. Van Ness. Vanessa's been taking the reins on this bike, and is cornering
like a pro!


And we're proud to announce that our Sunset rider, Andrey Kobzar, just took first 
at the Sea Otter Classic! On a bike he built himself! For those of you in the Sunset, 
you'll have the pleasure of meeting Andrey next time you order. 

(photo ctsy SmugMug)

We're getting our packaging tightened up and store-ready! Keep your eyes peeled
for updates on where to find our bread! Right now you can request Bread SRSLY
bread at Chomp n' Swig in the Richmond and Morty's Deli at Civic Center.

If you've got a favorite spot where you'd like to see our bread, let us know! We'll be
sending out samples in a few weeks.


And spring is really here, with its clear windy days and abundant farmers markets! 
These little beet and strawberry red velvet muffins just came out of the oven. They're 
perfect with a bit of plain yogurt, while catching the last of the sun.


Finally, to celebrate our Community Supported Bakery Launch (CSB) we'll be baking
a farm-inspired assortment of Kale Sourdough, Leek Cornbread and Strawberry
Orange Muffins. To order, check out our store!

Friday, April 13, 2012

Lightning strikes

Did you catch the crazy light show last night? How could we miss it. Eight, count 'em 8, record breaking bolts of lightening struck the Bay Bridge last night, making our bike delivery lady super stoked that East Bay deliveries yesterday went off without a hitch...pre-storm!


What a beautiful photo from Phil McGrew, the 'amateur' photographer who caught this image with a long exposure and pocketful of patience that stormy night.

Plus, there's more good news coming from the East Bay. Her name is Karen and she is: Crazy Allergy Girl. Karen has been blogging about corn-free, gluten-free life in the Bay Area since 2009 and TODAY shared her thoughts about a recent visit from the GF doctor herself, Ms.Sadie.


Thanks Karen for the write-up and yes, that mozzarella with pesto on the herbed sourdough sounds delish!

Looking for this week's tasty line-up? Be the first to see the menu and get on ze mailing list by sending an email to hello@breadsrsly.com.

Enjoy this post-storm-cloud sunshine!




Saturday, April 7, 2012

Pin that bread baby.

Top of the morning to you. Another beautiful, sunny, blue-bird day has greeted us here in San Francisco and we couldn’t be more excited or grateful to share even more Saturday goodness to our fellow bread mongers.

Seeded Sourdough from Bread Srsly.

Vanessa C. here; this week’s Bread Srsly blogger and the newest character in the Bread Srsly show. As a celiac who leads a joyful vegetarian, gluten-free, bike-loving life in the sunny Mission district of San Francisco, am super stoked to be joining Sadie on her crusade to creating, delivering and sharing the gluten-free love by bike for our fellow sensitive foodie.

A love for photography also ribbons through my veins, so I must confess, many a food photo shoots have taken place in Sadie’s comfy, airy living room. With panels of bright, indirect sunlight streaming through, I just can’t help myself with all the beautiful textures and colors! Eek. A little bread porn to tie you over…

Seeded Sourdough from Gluten-Free Bread Srsly.
Vintage coconut gluten-free bread
hoola-hooping GF loaves

Speaking of bread, food, cabin + bike bag porn...

Yup we did it. Bread Srsly is on Pinterest. We’re curating a sweet collection of beautiful images of gluten-free baking, fresh, market-fresh fruits and vegetables, bikes, and a nostalgic ode to life on the farm with our boards. If you haven’t pinned a dang thing or have the DIY mason jar chandelier from Design Sponge in your kitchen with which you will use to light the room to make your own sauerkraut to add to your Caraway Ryeless Rye from this week, ch ch check it out. Plus if you’re looking for an invite to join the pinning party, email us at hello@breadsrsly.com.

If you ordered Hot Cross Buns for pick up today in either Cole Valley or the Mission, see you later tonight. Enjoy!

Bike delivery girl view

Happy trails to you, until we meet again.

Friday, March 30, 2012

Bread for 4/3 and 4/4

Good morning, and happy Friday!

Bread schedule this week will be normal for San Francisco, but a little different
for the East Bay (temporarily):

Monday April 2 - order your bread by noon for SF
Tuesday April 3 - SF bread deliveries, and order by noon for East Bay
Wednesday April 4 - East Bay deliveries

If we sell out on Tuesday, we will deliver more bread in SF on Friday April 6. We'll
send out an email if/when we're taking orders for Friday!

As always, loaves are $8 and muffins are $3 (6 for $15, baker's dozen for $30)
You can also purchase credit for multiple loaves on our Etsy store!

Caraway Ryeless Rye - whole grain sorghum flour, whole millet, arrowroot flour,
guar gum, salt, yeast, organic agave, organic caraway

Seeded Sourdough - sourdough starter (whole grain sorghum flour, water) whole
grain sorghum flour, whole millet, arrowroot flour, organic white rice flour,
xanthan gum, salt, organic sprouted sunflower seeds, organic poppy seeds,
organic flax seeds

Meyer Lemon Ginger Muffins - whole grain sorghum flour, whole millet, arrowroot
flour, polenta, guar gum, salt, baking powder, applesauce from Rainbow
Orchards, meyer lemons from friend Josh's tree, organic ginger, organic agave,
local olive oil, candied lemon peel (lemons from Hamada Farms, organic agave,
salt)

To order, please email orders@breadsrsly.com with:

Order:
Name:
Phone Number:
Delivery Address:
Availability:
Anything Else We Should Know:

Thanks!
Sadie

Friday, March 23, 2012

New Menu, Week of 3/27


Hello hello!

Some exciting developments are afoot! We've found a big, beautiful kitchen in
San Francisco to call our own, and will be moving in this coming week. Please
note, this is a shared facility, and while we are extremely careful and clean,
and will meticulously guard our work area from any stray flour, there is a small
possibility of cross-contact with gluten. At this time there is only one baker
in the kitchen, and we will be careful to schedule different work hours. We
will use our own equipment and our own ingredient storage area. If you have
any questions or concerns, please send them this way. Once we're up and
running in the space, we will invite you to come visit to see our process!

Coming up this week: The Community Supported Bakery (CSB) Subscription
Program and a new delivery policy with a very slick Bike Delivery Map!

This week's schedule is as follows:

Monday 3/26 - order your breads by noon for SF delivery
Tuesday 3/27 - SF deliveries
Wednesday 3/28 - order your breads by noon for East Bay delivery
Thursday 3/29 - East Bay deliveries

If we sell out on Tuesday, there will be a spillover bread day on Friday 3/30.

We will be skipping sandwiches this week in order to settle in to the kitchen.
They'll return next week!

Bread - $8

Herbed Sourdough - sourdough starter (whole grain sorghum flour, water), whole
grain sorghum flour, whole millet, organic white rice flour, arrowroot flour, guar gum,
salt, organic rosemary from Serendipity Farms, organic marjoram from Happy Boy
Farms, organic thyme from Happy Boy Farms

Whole Grain Sweet Coconut Bread - whole grain sorghum flour, millet flour,
arrowroot flour, guar gum, salt, yeast, organic coconut, organic agave, organic
cinnamon, organic buckwheat

Muffins - $3, half dozen - $15, baker's dozen - $30

Apple Rose Muffins - millet flour, whole grain sorghum flour, arrowroot flour, guar
gum, salt, baking powder, applesauce, apples from Rainbow Orchards, rose water,
organic agave, local olive oil

To order, please email orders@breadsrsly.com with:

Name -
Order -
Delivery Address -
Phone Number -
Availability -
Anything else we should know -

Thanks, and we'll see you soon.
Sadie

Tuesday, March 20, 2012

Sandwiches for Wednesday 3/21


We will be selling fresh, gluten-free sandwiches tomorrow (Wednesday) at 11:30 am
at 50 Fremont Plaza (between Market and Mission, between Fremont and 1st).

Come early! We pack up at 1pm, or when we sell out. Cash or check please.

The Raincheck - 10

Bubbie's Horseradish
Dutch Gouda
Pink Lady Apple (Rainbow Orchards, Camino, CA)
Organic Bloomsdale Spinach (Serendipity Farms, Carmel, CA)
Sourdough Rye

The Passenger Seat - 10 (dairy-free available)

Organic Portabello Mushroom (Far West, Moss Landing, CA)
Organic Early Girl Tomato Tapenade (Happy Boy Farms, Freedom, CA)
Jalapeno Olive Oil (Sciabica's, Modesto, CA)
Mozzarella
White Sourdough

Whole Grain Apple Muffins (Rainbow Orchards, Camino, CA) - 3

See you there.